China's New Consumers
Social Development and Domestic Demand
Price: $190.00
Add to Cart- ISBN: 978-0-415-41123-3
- Binding: Hardback (also available in Paperback)
- Published by: Routledge
- Publication Date: 26th October 2006
- Pages: 384
About the Book
Exploring China's consumer revolution over the past three decades, this book shows a continuing cycle leading to excess supply and disappointing demand, at the centre of which lies exaggerated expectations of China's new consumers.
Combining economic trends with the author’s anthropological background, China’s New Consumers details the livelihoods and lifestyles of China's new and evolving social categories who, divided by wealth, location and generation, have both benefited from and been disadvantaged by the past two decades of reform and rapid economic growth. Given that consumption is about so much more than shopping and spending, this book focuses on the perceptions, priorities and concerns of China's new consumers which are an essential part of any contemporary narrative about China's domestic market. Documenting the social consequences of several decades of rapid economic growth and the new interest in 'all-round' social development, China's New Consumers will be of value to students, entrepreneurs and a wide variety of readers who are interested in social trends and concerns in China today.
Table of Contents
Preface: 'The China Story' 1. Introduction: Highlighting Demand in Development Part 1: Narrating Demand: A Consumer Revolution 2. Increasing Demand: Spending and Shopping 3. Weakening Demand: Saving and Segmenting Part 2: Segmenting Demand: The Wealth Pyramid 4. Elite Lifestyles: The Good Life and Yupward Mobility 5. An Urban Conundrum: Impoverished Workers 6. A Rural Impasse: Fragile Livelihoods Part 3: Profiling Demand: The Demographic Pyramid 7. Children First: The Indulgence Factor 8. Chasing Youthful Dreams: Aspirations and Alienation 9. The Greying Generations: Shifting Needs Part 4: Present Trends: Future Demand 10. Consumer Confidence: Stability and Security? 11. Developing Demand: From Trickle to Transition
About the Author(s)
Elisabeth Croll is Professor of Chinese Anthropology at the School of Oriental and African Studies, University of London. For the past thirty years, she has undertaken field studies and written widely on social development issues in contemporary China.
Customers who bought China's New Consumers also bought:
Chinese Women - Living and Working
This book presents significant new findings on new domains of employment for women in China's burgeoning market economy of the 1990s and the twenty-first century....Environmental Governance in China
This is the first examination of how China is currently dealing with environmental problems and challenges, and of its successes, failures and dilemmas.
This new...
The Politics of China's Accession to the World Trade Organization
The Dragon Goes Global
Grounded on a series of first-hand interviews with Chinese government officials, this book examines China’s accession to the World Trade Organization, providing an ‘inside’ look at...
more information about The Politics of China's Accession to the World Trade Organization